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A Family-First Business Rooted in Community
Rickey and Missy Robertson operate Macaroni Kid Monroe-West Monroe, a hyper-local online publication dedicated to connecting families with fun, meaningful activities. From humble beginnings as part of a single mom’s idea in 2008, Macaroni Kid has grown into a nationwide network with over 800 publishers. For the Monroe-West Monroe area, Rickey and Missy are the driving force behind the local chapter’s success.
“We live where we love,” Rickey shared. “We’re not just publishing content—we’re helping families make memories.”
From Radio to Resources: A Passion for Engagement
Rickey’s background in radio and education helped fuel their enthusiasm for storytelling and outreach. In 2022, they took over the Monroe-West Monroe chapter, immediately creating content that focused on local interest stories like the Esther J. Gallo Community Garden. Since then, their work has spotlighted Mardi Gras grand marshals, local teachers, and seasonal activities that encourage families to get involved in their community.
A Go-To Guide for Families in Monroe-West Monroe
Each Thursday morning, Macaroni Kid’s newsletter lands in over 7,000 inboxes across the region. It includes crafts, parenting tips, recipes, and a curated calendar of events.
“People come up to us at events just to say, ‘We’re here because we saw it on your calendar,’” Rickey said. That affirmation drives the Robertsons to keep publishing and building partnerships with area businesses and nonprofits.
Small Business and Chamber Synergy
As proud members of the Monroe Chamber of Commerce, Rickey and Missy are working to expand their influence through collaborations with other local businesses. “We want to be a resource, not just for families, but for businesses looking to reach them,” he said.
Their platform offers advertising opportunities and sponsored content that aligns with seasonal family guides such as summer camp expos and holiday event roundups.
Looking Ahead: Growing the Footprint
Rickey’s vision includes growing the site’s reach while helping Monroe and West Monroe thrive. “If we can lift our community, everyone benefits—including small businesses,” he noted. They believe collaboration and shared goals among local entrepreneurs will make the entire region stronger.
For those interested in featuring events, advertising, or getting involved, Macaroni Kid Monroe welcomes direct contact:
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Phone: (318) 372-2582
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Website: Macaroni Kid Monroe Website
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Facebook: Macaroni Kid Monroe Facebook Page
Final Thoughts
Macaroni Kid Monroe is more than an online publication. It’s a community-driven resource that bridges families and businesses with opportunities for joy, growth, and connection. With their heart for service and eyes on local growth, Rickey and Missy Robertson are proving how a digital platform can make a real-world impact.